Airi Collection – Pure Cotton Towels
100% Long-Staple Cotton • Soft • Absorbent • Naturally Serene
Soft comfort that turns everyday drying into a moment of calm.
Your towel is the first thing you touch in the morning and the last thing you use at night.
It should feel gentle, clean, and reassuring — never rough, damp, or irritating.
100% Long-Staple Cotton • Soft • Absorbent • Naturally Serene
Upgrade your daily routine with towels that truly care for your skin.
Crafted from 100% Xinjiang long-staple cotton and woven in plush 32s double-loop terry, Airi delivers hotel-grade softness that feels gentle, breathable, and never stiff.
Inspired by Japanese serenity, Airi (藍理) blends calm and purity — turning everyday drying into a quiet moment of comfort.
Why You’ll Love Airi
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Ultra-soft & skin-friendly — gentle even on sensitive skin
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Fast absorption — dries water quickly without rubbing
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Breathable & fresh — reduces damp smells in humid weather
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Durable quality — long-staple fibers last longer wash after wash
Designed for Singapore’s climate, Airi towels absorb fast, dry quicker, and stay light — perfect for daily face and body use.
Are You Experiencing Any of These?
Airi is made for people who feel something is “off” about their towels — even if they can’t explain why.
Your towels feel rough after washing
They start soft, then slowly turn stiff and uncomfortable.
Towels stay damp and smell musty
Humidity + slow drying = bacteria buildup.
You need to rub hard just to get dry
Poor absorbency irritates skin and wastes time.
You worry about skin safety
Especially for babies, kids, or sensitive skin users.
What Changes When You Switch to Airi Pure Cotton
Small improvements you’ll feel every single day.
Dries your skin faster
High absorbency pulls moisture away instantly — no harsh rubbing.
Bathroom feels fresher
Quick-dry structure reduces lingering dampness and odour.
Skin feels soothed, not irritated
Long-staple cotton stays soft even after many washes.
Peace of mind
Certified safe, chemical-free cotton for the whole family. These aren’t luxury extras — they’re daily comforts done right.
Complete Your Comfort Routine
Designed to pair seamlessly with the HaruKumo Lyocell Collection
Upgrade your Airi Pure Cotton Towel with breathable Lyocell bedsheets — extending the same cooling, gentle, skin-friendly comfort from shower to sleep.
HaruKumo Collection – Lyocell Bedsheet Set
HaruKumo Lyocell™ Bedsheet Set
Made from 100% Lyocell (TENCEL™ fibers, 300TC sateen weave), HaruKumo delivers a smooth, breathable, and naturally cooling sleep surface that feels gentle on skin and comfortable all night long — even in warm, humid climates.
Why customers pair HaruKumo with Airi & Aoteni:
Cooling & moisture balance:
Lyocell fibers regulate temperature and wick away moisture, helping your body stay cool and dry through the night.
Silky-smooth, skin-friendly comfort:
Low-friction surface reduces skin irritation — ideal for sensitive, acne-prone, or allergy-prone users.
OEKO-TEX® certified & eco-conscious:
Safe for direct skin contact, free from harmful substances, and produced using responsible, low-impact processes.
Perfect everyday luxury:Soft, lightweight, and breathable — hotel-like comfort without feeling heavy or stuffy.
What’s included:
Super Single Set
• 1 × Fitted Sheet (120 × 200 × 30 cm)
• 1 × Pillowcase (Standard size)
Queen Set
• 1 × Fitted Sheet (150 × 200 × 30 cm)
• 2 × Pillowcases (Standard size)
King Set
• 1 × Fitted Sheet (180 × 200 × 30 cm)
• 2 × Pillowcases (Standard size)
Fits mattresses from 5 cm up to 30 cm thick.Designed for a snug, secure fit without slipping or bunching.
Airi Pure Cotton Towels • Aoteni Tencel™ Pillowcases • KumoFlex Adjustable Pillow
Why cotton quality matters more than you think.
Long-Staple Cotton, Chosen for Everyday Comfort
Airi towels are made with Xinjiang long-staple cotton — one of the world’s finest cotton fibres, comparable to Egyptian or Supima cotton.
What longer fibres change:
- Smoother, silkier feel against skin
- Stronger yarn that lasts 2–3× longer
- Faster water absorption
- Less pilling, less shedding over time
Plush enough to feel luxurious. Light enough for daily use.
32s Double-Loop Terry — The Sweet Spot
Airi uses a 32s double-loop terry weave — carefully balanced so the towel feels soft and dense without becoming heavy or slow-drying.
What this weave gives you:
- Soft, cloud-like touch (not bulky)
- Dense loops for high absorbency
- Breathable structure for humid climates
- Dries faster than thick hotel towels
- Holds shape through frequent washing
Luxury you can actually live with — every day.
Many towels look good at first. Airi stays good.
The Difference You Feel After Weeks — Not Minutes
Most towels start soft — then slowly disappoint.
Common towel problems:
- Short-fibre mixed cotton
- Slow absorption
- Turns stiff after washing
- High shedding
- Unclear chemical treatments
What Airi does differently:
- 100% long-staple cotton
- Lab-tested fast absorbency (≤20 seconds)
- Very low shedding (≈0.1%)
- Skin-friendly pH
- No harsh chemicals or fluorescent agents
Better materials don’t just feel different — they last different.
See the Difference at a Glance
Airi Pure Cotton Towels vs Regular Cotton Towels
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Airi Pure Cotton Towels
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Regular Cotton Towels
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| Material Quality | 100% Xinjiang long-staple cotton | Short-fibre mixed cotton | |
| Absorbency Speed | ⭐⭐⭐⭐⭐ Fast (<20s) | ⭐⭐ Slower absorption | |
| Drying Performance | Quick-dry, breathable loops | Slow-dry, stays damp | |
| Hygiene & Odour | Fresher, less bacterial build-up | Prone to musty smells | |
| Feel After Washing | Stays soft & plush | Turns stiff or rough | |
| Turns stiff or rough | Very low shedding | Higher lint & pilling | |
| Skin Safety | Certified, chemical-free | Treatments often unclear | |
| Durability | 2–3× longer lifespan | Wears thin quickly | |
| Overall Comfort | Soft, calm, hotel-grade feel | Basic, functional only | |
| Long-Term Value | Buy once, use longer | Frequent replacement |
Gentle on Sensitive Skin
Fast Absorbing, Everyday Comfort
Soft That Lasts
Airi towels are ready to use, straight out of the wash.
Daily Use & What to Expect
How to enjoy them best:
✔ Wash before first use
✔ Gentle wash below 30°C
✔ Mild detergent only
✔ Avoid fabric softener
✔ Air dry in ventilated area
💡 Tip: Trim loose threads gently — do not pull (normal for natural cotton).
Materials, Care & Certifications
For detail-lovers: everything that goes into your Airi towel.
100% Natural Cotton
Soft, absorbent, and naturally gentle — made from pure cotton, with no blends or polyester.
Fast Absorbency
Thirsty cotton loops soak up water quickly — so you dry faster with less rubbing.
Safe for Sensitive Skin
Hypoallergenic, low-lint, and gentle enough for babies, kids, and delicate skin.
Materials & Safety
For detail-lovers: everything that goes into your Airi towel.
What materials are used in Airi towels?
Airi towels are made from 100% Xinjiang long-staple cotton, known for its ultra-fine, long fibres that create a softer, stronger, and more absorbent towel compared to regular cotton blends.
Is Airi certified safe?
Yes. Airi towels are tested under GB 18401 Class B standards, ensuring they are safe for direct skin contact. They contain no harmful chemicals, no fluorescent agents, no heavy metals, and no toxic residues.
Is Airi suitable for sensitive skin or children?
Yes. Airi is designed to be gentle, low-lint, and skin-friendly, making it suitable for babies, kids, elderly users, and sensitive or eczema-prone skin.
Will Airi towels last with regular use?
Yes. Airi uses long-staple cotton fibres and a 32s double-loop terry weave, which helps the towel maintain softness, absorbency, and structure even after repeated washing.
Is Airi environmentally friendly?
Airi towels are made from natural cotton with no synthetic microfibres, reducing microplastic pollution. Their longer lifespan also means less frequent replacement, helping reduce waste over time.
Do Airi towels shed or pill over time?
No. Airi towels have a very low shedding rate (~0.1%) and resist pilling when cared for properly.
What sizes are available for Airi towels?
- Bath Towel: 70 × 140 cm (≈ 380g)
- Face Towel: 35 × 75–76 cm (≈ 100g)
Are Airi towels thick and heavy?
Airi towels are designed to feel plush yet breathable. The double-loop structure provides softness and absorbency without feeling bulky or slow-drying.
Are Airi towels hypoallergenic?
Yes. Airi towels contain:
- No fluorescent brighteners
- No harsh chemical treatments
- Skin-friendly pH level
They are suitable for daily face, hair, and body use.
Do Airi towels have antibacterial chemicals?
No. Airi does not use added antibacterial coatings. Its freshness comes from fast drying, breathable loops, and natural cotton fibres, which help reduce moisture buildup.
Will Airi towels cause irritation?
No. The smooth long-staple fibres reduce friction, helping prevent redness or irritation — especially on delicate areas like the face and neck.
Will Airi towels shrink or harden?
No. When washed according to care instructions, Airi towels retain their softness and shape and do not harden after washing.
How often should I replace my towel?
For optimal hygiene, we recommend replacing towels every 3–6 months, depending on usage and washing frequency.
Got Questions? We’ve Got Answers.
Everything You Want to Know About Airi Pure Cotton Towels
PRODUCT BASICS
What is Airi Pure Cotton Towels?
What makes Airi towels different from regular towels?
Who are Airi towels suitable for?
Are these towels good for daily use?
Are Airi towels suitable for face and body use?
USAGE & DAILY EXPERIENCE
How do Airi towels feel on the skin?
Do I need to rub hard to dry my skin?
Are they suitable for humid climates like Singapore?
Do the towels feel heavy when wet?
Are these towels good for gym, travel, or guest use?
SAFETY & MATERIALS
What material are Airi towels made from?
Are they safe for sensitive skin or babies?
Do the towels contain fluorescent agents or harsh chemicals?
Are they hypoallergenic?
Will the towels irritate eczema-prone or delicate skin?
COMFORT & PERFORMANCE
How absorbent are Airi towels?
Do the towels shed lint or fluff?
Will the towels harden after washing?
Do the colours fade easily?
CARE & WASHING
Should I wash the towels before first use?
Can I machine wash Airi towels?
Can I use fabric softener?
Can I tumble dry the towels?
How do I keep the towels soft long-term?
How often should towels be replaced for hygiene?
DELIVERY & PACKAGING
How are Airi towels packed?
How long does delivery take (Singapore)?
Do you ship internationally?
What if I receive the wrong item or colour?
Can towels be returned or exchanged?
Can Airi towels be gifted?